Normally, you woudn’t want to associate your product or service with something illegal…but there are exceptions to this rule. Namely, when you’re trying to prove the product you’re selling is so incredibly good at what it does, that there must be something “illegal” about it. Nutritional supplement companies often claim there’s a secret ingredient in their product that will soon be banned by the FDA. In this classic ad for a fishing lure, the illegal angle is used to great effect, stating it may soon be banned from some fihsing tournaments.
This ads been running for an incredibly long time. Let’s see what makes it so effective… Continue Reading »
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I’m going to start the ad review with one of the all-time great direct response lead generating ads. Why is this such a great ad? Simple: you take one look at the ROM, and you know there’s no way in the world that this time-machine looking contraption can possibly do what it claims to do. It looks ridiculous…impractical… intimidating…and complicated.
Plus it costs a whopping $14,615. Yet, this ad has been running in magazines (including Robb Report, Forbes, etc.) for years. Obviously, this ad is working. And any ad that can sell this device–is a great ad. And there are a lot of powerful marketing lessons to learn here… Continue Reading »
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Normally, you woudn’t want to associate your product or service with something illegal…but there are exceptions to this rule. Namely, when you’re trying to prove the product you’re selling is so incredibly good at what it does, that there must be something “illegal” about it. Nutritional supplement companies often claim there’s a secret ingredient in their product that will soon be banned by the FDA. In this classic ad for a fishing lure, the illegal angle is used to great effect, stating it may soon be banned from some fihsing tournaments.